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Understanding McLuhan
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07161_Field_TCUM T726.txt
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1996-04-10
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influence of TV. The cool TV medium promotes depth
structures in art and entertainment alike, and creates audience
involvement in depth as well. Since nearly all our technologies
and entertainment since Gutenberg have been not cool, but
hot; and not deep, but fragmentary; not producer-oriented, but
consumer-oriented, there is scarcely a single area of
established relationships, from home and church to school and
market, that has not been profoundly disturbed in its pattern
and texture.
The psychic and social disturbance created by the TV
image, and not the TV programming, occasions daily comment
in the press. Raymond Burr, who plays Perry Mason, spoke to
the National Association of Municipal Judges, reminding them
that, “Without our laymen’s understanding and acceptance,
the laws which you apply and the courts in which you preside